As the head of product management and experience design for Ford AV, I led the definition, design, and deployment of our ridehail experience in partnership with Lyft and Argo AI. I worked across research, design, and engineering teams to define the customer journey and understand their needs before, during, and after their ride. Together, we prototyped and tested hundreds of product concepts and key features to deliver trust, value, and joy across software and hardware touchpoints including mobile app, vehicle, and in-vehicle digital interfaces. We also worked closely together to gather rider feedback and improve ride quality achieved by the AV technology stack and control systems.
Responsibilities included:
Leading product discovery to identify new mobility use cases for EVs and AVs and evaluate product market fit
Facilitating collaboration across business, design, and engineering teams at Ford, Argo AI, and Lyft to launch initial deployments of AV fleets operating in Miami, FL and Austin, TX (~20 vehicles total)
Delivering improvements in autonomous vehicle ride quality, Lyft mobile app integration, engagement with in-vehicle digital interface, and overall service experience
Showing improvement in rider trust and satisfaction and demonstrate increased willingness to repeat ride
